Manufacturing |  Market Expansion

Written By Yuri Arcus

Sector: Logistics & Public Transport Infrastructure

Company Size: 500+ Employees

Geography: Non-EU to EU Market Entry

  • The Challenge: Despite significant investment, the company’s expansion efforts stalled. Previous market tests failed to generate demand, leading to high operational burn without revenue growth.

  • The Solution: We conducted a comprehensive competitive audit within the EU, analyzing pricing, lead times, and technical specifications. We calculated exact landed costs (export/import/logistics) to determine net profitability per unit. Using this data, we built a Market Priority Matrix. We then established a formal Partner Program in high-potential regions, implementing mandatory sales volumes, marketing co-ops, and sales workshops.

  • The Result: * Successful market entry into 5 EU countries.

    • 200% growth in sales through optimized partner prioritization.

    • Established a dedicated Tender Department, winning 5 major public transport contracts across the EU.

Yuri Arcus
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